An article analyzing the Kickstarter phenomenon. I remember attending a seminar on small business start-ups where the idea of having a ‘board-of-directors’ to review your plans with for whatever it is you are trying to accomplish. Whether it’s a business start-up, project or even your career. I think that overlays nicely with the ‘True Believers’ target group in this article. That board can be family, friends or any other confidants that have a interest in seeing you succeed.
MAKE | Kickstarter and the Artist-to-Audience Ratio